Swissbit, an European champion

Swissbit, the European leader in flash media and SSD, joined yesterday the 58th edition of The IT Press Tour in Boston. We had the opportunity to meet Matthias Poppel, CSMO, Grady Lambert, GM North America, and Chris Colliers, IAM Technologist.

The company with its headquarter in Bronschhofen, Switzerland, targets data and identities with trusted products to deliver a strong connected world fully digitized.

To cover some key milestones for Swissbit, everything started in 2001 via a MBO from Siemens Memory, then in 2008 with the creation of industrial memory solution activity, 2013 with security solutions, 2014 and 2019 for SSD and production unit in Berlin, Germany, 2020 with a key investment for Ardian, the acquisition of Hyperstone for SATA SSD controller in 2021, and I add 2 key events, the partnership with Burlywood Technology announced in 2022 to enter the data center SSD segment that finally translated into the acquisition of the Colorado entity.

Today with 400 employees, 5,000 customers and a production capacity of 3 million unit per month, the company revenue appears to be in the rand of multiple 100s of millions of euros.

The product team has chosen a strong list of partners for NAND and SSD controllers with Kioxia, Phison, Micron, FADU, Samsung, Silicon Motion and SK Hynix in addition to their Hyperstone and Burlywood assets.

In terms of market segments, Swissbit promotes reliable data storage, data protection and digital identity and secure access to 8 key sectors: industrial automation, enterprise and networking/communications, edge computing, transportation, critical infrastructure (medical, financial, utilities), defense, industrial PC and public sector and governmental agencies.

For data storage, the product line is designed to address industrial, networking and enterprise data storage.

One aspect, strategic for all enterprises being more and more distributed, is their capability to process data where it is generated i.e at the edge. This is the case with some oems like Lenovo with the ThinkEdge line which embeds the Swissbit 1TB N3000 SSD or Nvidia BlueFiled-3 DPU with the Swissbit 128GB EM-30e.MMC. Same approach for Automotive fleet. This is even more a sensitive aspect with AI present everywhere that requires fast and reliable storage instances.